Coverage

Coverage is your log of what actually got published - an article, a mention, a review. It's worth knowing this is entirely manual: marking a campaign contact "Published" doesn't create a coverage record, and there's no automatic link from a document or campaign to coverage. If it ran, you log it yourself.

Logging a piece of coverage

Each entry has a headline, an optional article URL, an optional link to the journalist who wrote it, a published date, an estimated reach (entered by hand - it isn't pulled from any analytics integration), a sentiment (positive, neutral, or negative), and notes. Only the headline is required, so you can log something quickly and fill in the rest later.

Tracking totals

The Coverage page shows running totals at a glance: how many pieces you've logged, your estimated total reach across all of them, and a count for each sentiment. Filter chips let you narrow the list to just positive, neutral, or negative coverage.

On the calendar

Coverage with a published date appears on the content calendar, titled with its own headline - entries with no published date set don't show up there.

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That covers PR & Media. Back to all docs for Automation, or Account & Team.